A few years ago, I had a pair of Mickey Mouse sneakers. You can read about them here. Recently, I bought a matching pair of Minnie Mouse sneakers, but sadly I no longer have the Mickey Mouse sneakers, as they became too worn.
There’s a mildly funny story about when I bought the Minnie Mouse sneakers. I saw the sneakers advertised in one of those print ad brochures that get delivered in the letter box with the newspaper. I love the design and immediately went to the shop looking for them, but I couldn’t find them. So I went to the counter and said,
Me: Hi, I’m looking for the Minnie Mouse Keds.
Salesperson: We don’t have Minnie Mouse Keds.
That made me confused. Had I accidentally gone into the wrong shop? Then, I saw the exact print ad sitting on the counter, so I picked one up, pointed at the picture on the back page and said, “This one”.
The salesperson consulted another staff member and it turned out that the sneakers wouldn’t be in stock until the following month, which annoyed me a little. Why were they advertising something they didn’t have?
But no matter. A few months later, I finally bought a pair of Minnie Mouse Keds sneakers, and they were on sale. Bonus! There were a few different Minnie Mouse designs. One was a white pair with a picture of Minnie Mouse on the side. After being forced to wear all-white canvas shoes in Malaysian schools for 11 years, I now refuse to wear white shoes. So I bought a black pair with a platform sole. I love the design, even the design of the shoelaces. The shoelaces have gold metal aglets. (If you don’t know what aglets are, they are the plastic or metal tips at the end of shoelaces).
Keds is a very old sneaker brand, and has been around since 1916. In 1916, the United States Rubber Company advertised their Keds brand tennis shoes as ‘sneakers’ because this appealed to their target market of teenage boys who used the term ‘sneakers’. Keds’ iconic style is the Champion sneaker – canvas shoes with rubber soles. In 2015, Keds launched a campaign called ‘Ladies first since 1916’. This campaign focuses on female empowerment and features celebrities like Taylor Swift.