Allbirds merino wool shoes

It’s autumn in the Southern hemisphere, and there is a definite nip in the air as the weather gets colder. As it’s getting colder, I thought I would write about these New Zealand merino wool shoes that can keep your feet warm.

The fairly new label is called Allbirds, and they make footwear out of merino wool. Allbirds is a New Zealand label, and they call the shoes ‘from the land of 29,221,344 sheep’. Allbirds was founded by Tim Brown and Joey Zwillinger. Tim Brown was a former professional football player who played for the All Whites, the New Zealand football team. He retired from professional football in 2012, and in 2014 used crowd funding to produce their first wool runners shoes. Joey Zwillinger is an engineer and renewable materials expert who helps develop the sustainable materials the shoes are made of. This includes the textile and insoles for the shoes. The shoes are made from 16 micron merino wool (micron is a measurement of the diameter of wool fibre in micrometre) with the textile woven in Italy. The insoles are made of a vegetable oil-based polyurethane and can be machine washed.

To me, machine washing shoes is a very alien concept, though I know that people do it and I guess it’s very convenient. Allbirds shoes are super comfortable and can be worn without socks with no worry about odour. Hey, the shoes are made of wool. It’s a bit like wearing woolen socks, but they are shoes.

Personally, I find Allbirds shoes a bit plain both in design and range of colours. Allbirds shoes only come in 2 styles: sneakers, called ‘wool runners’; and slip ons, called ‘loungers’. And both styles come in very limited colours. Allbirds market that as a selling point, preferring to focus on simplicity in design and premium, natural materials. It is also a very new shoe company, so I’m excited to see more from them in the future.

An Allbirds merino wool shoe. This is their sneaker (wool runners) design.

Photo by Dora Yip at http://www.mrsturnip.com

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